April 21-28, 2013
Green is Universal will kick-off its sixth Earth Week with a full slate of environmentally-themed programming across NBCUniversal throughout the week.
“TODAY” will kick-off Earth Week with green segments throughout the week including an eco-chic fashion show, sustainable beauty products, green entertaining, eco gear & gadgets and a look at the garbage and recycling process in major cities. “TODAY” will also construct a “living wall” on the Plaza, which is an edible garden consisting of plants and flowers used in urban areas to promote healthy eating.
NBC Sports during NHL coverage will air a profile of Boston Bruins defenseman Andrew Ference’s green lifestyle, the NHL Ticker will feature green initiatives from different teams across the league; Regional Sports Networks will highlight what local teams are doing to protect the planet.
Sprout will promote Earth Week through kid-friendly green information on its daily live “The Sunny Side Up Show” and with the premiere of “Tree Fu Tom,” a new animated series about the amazing adventures of a young boy and an enchanted kingdom called Treetoplis.
CNBC “Squawk on the Street” will broadcast a report on the state of green transportation. CNBC will also feature Business Day reports with environmental themes and guests in addition to exploring how investors can profit from planet-friendly businesses by looking at a portfolio of “green” stocks on “Street Signs.” Additionally, “Mad Money” and “Fast Money” will have segments on green-related investment insights.
NBC Late Night: will include Jaywalk and Audience Interruption segments about the Earth on “The Tonight Show;” “Late Night with Jimmy Fallon” will feature Earth Week Pros & Cons and “Last Call with Carson Daly” will highlight a profile with Ron Finley about his green lifestyle.
Rock Center with Brian Williams will feature Ann Curry’s special report “Over a Barrel” investigating oil exploration’s threat to Ecuador’s Amazon Rainforest—where oil exploration threatens the way of life for ancient tribes who live in one of the bio-diverse place on Earth and say they will fight to the death to protect their land (Friday at 10PM).
“Access Hollywood” and “Access Hollywood Live” will air an exclusive premiere of The More You Know ‘green’ behind the scenes story as well as green segments on eco-conscious celebrities and their lifestyles.
“Nightly News” will air a report from Chief Environmental correspondent, Anne Thompson, on the Oil Sands: What are they, and why are environmental activists so concerned about the process of extracting and transporting the oil?
MSNBC “Morning Joe” will feature an interview with Mark Tercek, leading environmental expert and President and CEO, Nature Conservancy in addition to green segments on “The Daily Rundown” and “Now with Alex Wagner.”
iVillage will be activating their audience around food, home, health and beauty. Features include easy kitchen projects, home and gardening ideas and eco fashions around the theme “Use What You Have!”
“Meet the Press” will include an interview with an environmental expert and actor.
Telemundo will feature environmental information and tips on recycling and reusing, as well as green celebrity stories and fashion segments in “Un Nuevo Dia,” “Al Rojo Vivo,” “Noticiero Telemundo,” “Titulares y Mas,” “Titulares Telemundo” and “Ritmo Deportivo.”
Mun2 is producing a vignette with Yarel Ramos of “Reventón con Yarel” on recycling.
Bravo will air programming with green themes from “Real Housewives of Orange County,” “The Fashion Show,” “The Millionaire Matchmaker,” “Fashion Hunters,” “Million Dollar Listing New York” and classic episodes of “Project Runway.”
Chiller is planning a Zombie Movie Marathon with the theme “Recycled Bodies” showing 10 titles on April 27.
The Weather Channel will air environmentally-themed segments during live programming throughout the day, including On-Camera Meteorologist Jim Cantore’s reports from the environmental/education Global Student Leaders Summit in Costa Rica, as well as encore airings of “Hacking the Planet” and “Reef Wranglers” in primetime.
NBC Owned Stations: Throughout the week, the NBC Owned Stations will be participating in Earth Week in a variety of ways, including covering potential stories and events that are relevant to each specific market. The stations’ websites also will feature green content.
14 new The More You Know environmentally-themed public service announcements featuring NBCUniversal talent will run during Earth Week and across the networks throughout the year. The spots focus on reducing and recycling, conserving energy and water, paying bills online, carrying reusable shopping bags and carpooling. Participating talent includes: Brian Williams, Ken Jeong, Alison Sweeney, Brad Goreski and Grant Bowler, among others.