“GREEN IS UNIVERSAL” PLANTS SEEDS OF ENVIRONMENTAL AWARENESS THROUGHOUT THE BIG APPLE DURING ANNUAL “GREEN WEEK,” NOVEMBER 14TH-21ST
New York, NY – November 15, 2010 – Green is Universal (GIU), NBC Universal’s environmental initiative, is spreading green throughout New York in honor of the company’s annual “Green Week,” November 14th-21st. From homegrown gardens inside the NBC Experience store to trucks giving away organic food throughout Manhattan to an eco-education program for kids, Green is Universal is doing its part to sprinkle green in and around the Big Apple.
“There is a lot we can do to help spread ‘green’ in our own backyard—even if that yard happens to be one of the most urban cities in the world,” said VP of Green is Universal, Beth Colleton. “We hope our efforts will inspire New Yorkers to ‘think green’ and adopt simple eco-friendly habits like eating local and organic foods.”
Throughout the week, a GIU-branded truck will travel around Manhattan serving a free lunch of locally sourced, organic veggie burgers (on compostable plates), along with blue agave-sweetened iced tea. The truck is fueled by solar panels and vegetable oil from the truck’s own cooking. To keep track of the truck’s location and find out when it arrives at a location near you, check out: www.twitter.com/Green_Truck.
Doing its part to promote “locavorism,” GIU will grow its own garden of plants and vegetables in a window farm to be displayed in the NBC Universal Experience Store window at 30 Rockefeller Plaza. Low energy and high yield, the farm will grow up to 25 types of vegetable plants—all of which will be donated to four public schools around New York City to help contribute to fresh school lunches. Through GIU’s partnership with Green Living Technologies, students will have the opportunity to learn firsthand about the benefits of growing and eating locally grown, fresh foods.
The “Growing Green Wall,” a longer-term project, will also come to life on the second floor in the NBC Experience – a floor-to-ceiling display of plants and flowers.
Additionally, as part of the company’s efforts to increase environmental awareness among New York’s younger generation, Green is Universal is partnering with the Central Park Conservancy’s “Keeping It Green” program to support opportunities for K-12 students to learn about preserving the outdoors. From season to season, classes and community service projects throughout Central Park will teach students about stewardship and conservation of nature and wildlife.
For regular updates on Green is Universal’s local projects, “Green Week” activities and programming, check out: www.facebook.com/greenisuniversal. Also for photos and videos, visit:http://bit.ly/nbcgreenweek2010.
About Green Is Universal:
Launched in May 2007, “Green Is Universal” is NBC Universal’s ongoing green initiative dedicated to raising Green awareness, affecting positive change to the environment, and greening its own operations. Throughout the year, NBC Universal uses it numerous media and entertainment platforms to educate the public on the environment, with over 200 hours of green-themed content airing across over 40 NBCU brands.
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MEDIA CONTACTS:
Meredith Feiner, NBC Universal, meredith.feiner@nbcuni.com, 212/664-5191
