“GREEN IS UNIVERSAL” KICKS OFF ITS ANNUAL “GREEN WEEK,” NOV 14th
NBC NEWS ON THE GREEN BEAT ALL WEEK ACROSS NETWORK AND CABLE
NEW YORK, NY – November 11, 2010 – NBC Universal kicks off its annual “Green Week” November 14th-21st, as part of the company’s ongoing environmental initiative, “Green is Universal.” NBC’s “Football Night in America” will hit the “green light switch,” triggering over 40 television and digital platforms across the company to feature environmentally themed programming. Complete programming details for the week can be found at: http://www.greenisuniversal.com/programming/.
This year’s Green Week will showcase NBC News reports from every corner of the company’s portfolio. NBC Nightly News’ Environmental Correspondent Anne Thompson will host environmental segments throughout the week, while MSNBC’s “Morning Joe” will showcase a special five-day series to educate America on dependence on foreign oil and alternative sources of energy. NBC’s “TODAY” will bring it home with a segment on green cleaning products and highlights on how to reduce home energy and water use, and NBC Local Media stations across the country will feature stories about green in their communities. Rounding out the week, NBC News’ Brian Williams will conduct an exclusive one-on-one interview on Friday November 19th with Prince Charles, who talks about his efforts to prevent global warming and why he wants to be “the defender of nature.” The interview will lead into the television premiere of “Harmony,” Prince Charles’ new environmental documentary.
Also premiering during Green Week are the latest “The More You Know” green-themed PSAs. Talent across NBCU properties including Jason Ritter from NBC’s “The Event,” Jackie Warner from Bravo’s “Thintervention,” Matt Bomer from USA’s “White Collar,” Josh Gates from Syfy’s “Destination Truth,” Mel B. from Oxygen’s “Dance Your A** Off,” and CNBC’s Maria Bartiromo will encourage viewers to adopt sustainable habits. Topics include how to reduce energy usage, lower fuel consumption and recycle unwanted items.
NBC Universal will also hold its first ever employee “Eco Fair” in 30 Rockefeller Plaza’s iconic Saturday Night Live studio (8H). Employees will have the opportunity to learn to cook healthy recipes with LXTV’s Sara Gore and how to green their home with LXTV’s George Oliphant. Employees’ can also bring in their personal electronics as part of a company recycling effort and convert their old denim jeans into garden planters that will be donated to school rooftop gardens throughout the city. Local farmers and artisans will be on hand, selling their organic and sustainable wares.
Universal Orlando Resort will host a similar event for consumers, “Green Fest,” at Universal CityWalk on Saturday, November 13th. Park vendors and partners including Starbuck’s, Nestle Waters and Coca-Cola will showcase their respective environmental products and programs to guests.
For more Green is Universal “Green Week” information, photos and videos, visit:
About Green is Universal:
Launched in May 2007, “Green Is Universal” is NBC Universal’s ongoing green initiative dedicated to raising Green awareness, affecting positive change to the environment, and greening its own operations. Throughout the year, NBC Universal uses it numerous media and entertainment platforms to educate the public on the environment, with over 200 hours of green-themed content airing across over 40 NBCU brands.
Meredith Feiner/NBC Universalemail@example.com/212.664.5191