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Eco-Profile: Jose A. Morales

Jose A. Morales
VP of Content / News Director
Telemundo 47 / Nueva York, Fort Lee, NJ

For Jose Morales, information is king. As the News Director at Telemundo 47 / Nueva York, he is kept busy by the hustle and bustle of the news circuit and constantly seeks out  innovative ways to get the most timely and relevant information to his viewers.

Enter the Consejo del Día widget.  This tool, located on the Telemundo 47 Web site, sits alongside the news and offers green tips to readers.

“We were trying to build a community for our green fans as well as provide useful information for our entire audience, which has been a great success online, ” says Morales.

The success of the Consejo del Día widget, which is also featured here on the Green is Universal Web site, is probably good news to Jose, who spearheaded the project.

Jose was the green content lead for the NBC Owned stations group when Green is Universal launched in 2007, and moved to his current position at Telemundo a few months afterward. He carried his knowledge of the program over with him, though.  “I was leading the local Web sites for the Telemundo group, and that’s how it came about, the whole idea of ‘let’s come up with a widget’.”

The tips featured in the widget are written with the collaboration of the National Resources Defense Council. The NRDC has a Spanish version called La Onda Verde, and Jose, upon learning about it, proactively reached out to them and created a working partnership where they exchange content to help expand the green messaging to an even wider audience.

In addition to Consejo del Día, Jose has striven to offer even more environmental content to his audience since taking the News Director position.  “My meteorologist has her own green segment which is produced regularly,” Jose remarked,  “and even extends online.”

Jose also reaches out to other news directors within the Telemundo station group to help inspire more environmental content across the stations.  “We always come up with green projects during our Green and Earth Weeks in November and April, so I am trying to make this part of our ongoing production year-round, ” says Morales.

And, when he’s not managing the news for the station, Jose advocates the green projects at Telemundo 47.  These include the recycling of batteries, PCs and computer monitors, fluorescent light bulbs, paper, cans, and bottles.

by Frederick Awich


Show Us Your Mug!

Show Us Your Mug and enter the Show Us Your Mug Sweepstakes on our facebook page for a chance to win daily prizes – signed Green is Universal mugs from Jimmy Fallon, Jim Cramer, Maria Bartoromo, Chris Matthews, Suze Orman and the G4 hosts– and a grand prize trip to Universal Studios Hollywood for 4!


Mugs Save Trees

It’s Green Week here at NBCUniversal and we’re inviting our fans to take the pledge to use a reusable mug all week. Our message this year is “You don’t have to do a lot, to do a lot.” Which is true. Collectively, if we make one small change, like using a reusable mug all year, we could save 9 million trees.

We’ve got lots of rewards and incentives, which you can find out more about on the Mugs Save Trees page of our site, but we wanted to share this amazing illustration about the life-cycle of a paper cup. It seems that it takes a bunch of energy and natural resources to create a paper cup that we don’t often consider when we toss it after a single use. Check it out. Hopefully it inspires you to incorporate this small change into your lifestyle and to take the pledge now!


Your Guide to Green Week

Even though it’s finally here, the Green is Universal team can’t believe this is NBCUniversal’s 5th annual Green Week! We have got a ton going on, but never fear, with the help of the entire portfolio of networks and stars of NBCUniversal, we have put together this comprehensive guide for you to get the most out of Green Week.

Tune in
On television, Football Night in America kicks us off on Sunday night at 7pm, and simultaneously across the cable networks of NBCUniversal, you’ll see the logo change, sometimes with a special appearance made by the Lorax, from Universal Pictures’ upcoming film, The Lorax. For full programming highlights and details, visit our programming guide here:

Log on
Online, you can learn how the stars of all your favorite shows go green with The More You Know videos, recipes and slideshows, and great How-To advice from iVillage.

Go outside
And if you live in New York, Chicago or Los Angeles, Monday through Friday, bring your reusable coffee mug to Green is Universal stamped coffee carts, cafes and bakeries and you’ll get a FREE cup of coffee. Full location details are here:

There are other ways you can participate in the Mugs Save Trees campaign, like taking our online pledge on facebook. Just upload a photo of you and your mug to the Show Us Your Mug Sweepstakes and you’ll be entered to win daily prizes – signed Green is Universal mugs from some of your favorite NBCUniversal stars, like Jimmy Fallon, Suze Orman and more – and a grand prize – a trip to Universal Studios Hollywood for 4! To learn more about how mugs save trees, check out this amazing illustration:

Download and share the Green Week Guide widget to stay up to date on all the green happenings this week.


NBCUniversal #5 in Computer World’s “Top Green IT Organizations”

Computerworld‘s top 12 green-IT organizations were chosen from a group of 70 applicants, each striving to find new ways to reduce energy consumption in their IT equipment and use technology to lower energy use elsewhere in their operations.

In fact, these organizations have woven energy-saving initiatives into the very fabric of their IT strategies. They are tapping the collective brainpower of their IT staffs to capitalize on existing technologies such as virtualization, telepresence and solar arrays while seeking out new methods to better control their carbon footprints.

NBC Universal CIO Christopher Furst may have said it best: “It’s hard work. There’s no silver bullet. It’s something you have to work on every day.”

To read the entire article, click here. To jump directly to NBCUniversal’s piece, click here.


Green News Roundup

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Green News Roundup

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