Jose A. Morales
VP of Content / News Director
Telemundo 47 / Nueva York, Fort Lee, NJ
For Jose Morales, information is king. As the News Director at Telemundo 47 / Nueva York, he is kept busy by the hustle and bustle of the news circuit and constantly seeks out innovative ways to get the most timely and relevant information to his viewers.
Enter the Consejo del Día widget. This tool, located on the Telemundo 47 Web site, sits alongside the news and offers green tips to readers.
“We were trying to build a community for our green fans as well as provide useful information for our entire audience, which has been a great success online, ” says Morales.
The success of the Consejo del Día widget, which is also featured here on the Green is Universal Web site, is probably good news to Jose, who spearheaded the project.
Jose was the green content lead for the NBC Owned stations group when Green is Universal launched in 2007, and moved to his current position at Telemundo a few months afterward. He carried his knowledge of the program over with him, though. “I was leading the local Web sites for the Telemundo group, and that’s how it came about, the whole idea of ‘let’s come up with a widget’.”
The tips featured in the widget are written with the collaboration of the National Resources Defense Council. The NRDC has a Spanish version called La Onda Verde, and Jose, upon learning about it, proactively reached out to them and created a working partnership where they exchange content to help expand the green messaging to an even wider audience.
In addition to Consejo del Día, Jose has striven to offer even more environmental content to his audience since taking the News Director position. “My meteorologist has her own green segment which is produced regularly,” Jose remarked, “and even extends online.”
Jose also reaches out to other news directors within the Telemundo station group to help inspire more environmental content across the stations. “We always come up with green projects during our Green and Earth Weeks in November and April, so I am trying to make this part of our ongoing production year-round, ” says Morales.
And, when he’s not managing the news for the station, Jose advocates the green projects at Telemundo 47. These include the recycling of batteries, PCs and computer monitors, fluorescent light bulbs, paper, cans, and bottles.
by Frederick Awich