Each month, NBCUniversal reaches over 100 million consumers via our 40 on-air, online and mobile platforms. With a portfolio that includes iconic mainstays like the TODAY show, Nightly News with Brian Williams, NBC Sports and newer brands like Oxygen and iVillage, environmental programming takes on many shades of green throughout the year. Annually—during April’s Earth Week—NBCUniversal dedicates a week of programming across all its brands to inform and educate audiences about environmental topics. Read on for some fun and interesting ways our brands are promoting environmental awareness:
• The TODAY show kicked off Earth Week with green segments throughout the week including an eco-chic fashion show, sustainable beauty products, green entertaining, eco gear and gadgets and a look at the garbage and recycling process in major cities. “TODAY” also constructed a “living wall” on the Plaza, which is an edible garden consisting of plants and flowers used in urban areas to promote healthy eating.
• MSNBC’s “Morning Joe” featured an interview with Mark Tercek, leading environmental expert and President and CEO, Nature Conservancy in addition to green segments on “The Daily Rundown” and “Now with Alex Wagner.”
• CNBC’s “Squawk on the Street” broadcasted a report on the state of green transportation. CNBC also featured Business Day reports with environmental themes and guests in addition to exploring how investors can profit from planet-friendly businesses by looking at a portfolio of “green” stocks on “Street Signs.” Additionally, “Mad Money” and “Fast Money” had segments on green-related investment insights.
• Bravo aired programming with green themes from “Real Housewives of Orange County,” “The Fashion Show,” “The Millionaire Matchmaker,” “Fashion Hunters,” “Million Dollar Listing New York” and classic episodes of “Project Runway.”
• NBC Late Night included Jaywalk and Audience Interruption segments about the Earth on “The Tonight Show;” “Late Night with Jimmy Fallon” featured Earth Week Pros & Cons and “Last Call with Carson Daly” highlighted a profile with Ron Finley about his green lifestyle.