Each month, NBCUniversal reaches over 100 million consumers via our 40 on-air, online and mobile platforms. With a portfolio that includes iconic mainstays like the TODAY show, Nightly News with Brian Williams, NBC Sports and newer brands like Oxygen and iVillage, environmental programming takes on many shades of green throughout the year. Twice annually—November’s Green Week and April’s Earth Week—NBCUniversal dedicates a week of programming across all its brands to inform and educate audiences about environmental topics. Read on for some fun and interesting ways our brands are promoting environmental awareness:
• The TODAY show aired “Ends of the Earth,” a historic look at environmental issues around the globe, with each of the show’s four anchors reporting from a different part of the world.
• MSNBC created a four-part documentary series, Future Earth, covering climate change, endangered species, energy consumption/alternative power, and water supply/natural disasters.
• CNBC continually keeps its audience informed about the intersection of business and environment via programming that includes a slate of documentaries—Beyond the Barrel, Liquid Assets and Trash Inc.—as well as their ongoing The Carbon Challenge series.
• Bravo’s Top Chef offers informative vignettes featuring eco tips on going green in the kitchen.
• NBC is bringing humor to the environmental movement through great comedy pieces in many of its shows. Catch a laugh with Late Night with Jimmy Fallon’s Eco-Jam and The Recharger superhero skits, Al Gore’s appearances on 30 Rock and The Office’s one-and-only Dwight Schrute as the recycling-promoting Recyclops.