Green is Universal | Products and Packaging

About Us


Products and Packaging

NBCUniversal’s commitment to reduce carbon emissions and lessen our environmental footprint focuses on all parts our business, including the physical products we produce. Our Universal Pictures Home Entertainment (UPHE) division has been active in this effort. In 2007, UPHE conducted a carbon footprint analysis of our single-disc products. This helped us identify the areas of our supply chain that have the biggest impact on CO2 emissions and the environment. As a result, many of our products have been redesigned to use more material made from recycled content and less material overall.

We’re proud of the progress toward sustainability we’ve made with our products and packaging. Here are some highlights:

Packaging Materials

  • Universal Pictures Home Entertainment transitioned to new Blu-ray cases that contain 18% less plastic than the standard Blu-ray case in December 2011. To date, 64 million cases have been used, representing a 700 ton reduction of plastic consumption.
  • Universal Pictures Home Entertainment transitioned to a DVD case with 20% less plastic than standard cases in 2009. To date, a total of 360 million of these cases have been used, representing a 3,600 ton reduction of plastic consumption.
  • Since June 2009, all UPHE lithos and inserts and have been printed using paper that contains 10% post-consumer waste FSC certified fibers and that is made using 15% less paper fiber. To date, 780 million units have been made using this stock, representing a CO2 emission reduction of over 3.4 million pounds.
  • UPHE transitioned all paperboard materials from 18pt to 16pt board in September 2009. We estimate CO2 emission reductions of nearly 4,400 pounds per every 1 million units of paperboard produced. To date, 212 million units have been made using this stock, representing nearly a 933,000 pound CO2 emission reduction.
  • The packaging materials for the initial release of Eureka seasons 1, 2, 3, 4, and 4.5 included trays made from recycled water bottles. Each tray saved 1.25-1.5 water bottles from landfills. Additionally, the paperboard materials used were made from 100% recycled stock with 55% from post-consumer waste (PCW) and 45% from post-industrial waste. (photos below)
  • UPHE transitioned our Academy screeners from physical discs and cases to digital online only content. Started in 2010, this program has eliminated 6,600 physical DVD units per year, resulting in a reduction of nearly 4,000 lbs of C02 per year.
  • Most UPHE point of purchase corrugate displays are manufactured with 75% post-consumer waste recycled content material.
  • As part of the DEG Green Packaging task force, UPHE helped create a Green Packaging Toolkit, which ranked the different types of sustainable packaging available to the home entertainment packaged goods industry.



  • In 2009, UPHE transitioned to 100% EPA SmartWay certified carriers for transportation of product to customers. All EPA SmartWay carriers provide significant, measurable air quality and/or greenhouse gas improvements while maintaining or improving current levels of other emission and/or pollutants. Our freight provider has agreed to limit their carrier network to only SmartWay carriers with no cost or quality impact to UPHE.
  • Our Amazon Milk Run program is a multi-studio consolidated customer-pickup effort to maximize transportation efficiency, minimize transportation carbon footprint and shorten lead time for our customers.
  • Our weekly catalog orders are shipped to 26 Target DC’s, rather than direct to store in order to maximize transportation efficiency and reduce our transportation carbon footprint.
  • UPHE has implemented a “pool point” bulk-load consolidation program for point of purchase corrugate display shipments to Walmart stores which has reduced the need for LTL freight for these types of shipments.
  • We’ve increased minimum order quantities for replenishment orders, which reduces their per unit transportation carbon footprint.
  • The consolidation of partner product at our manufacturer has allowed us to be efficient in the idea of “one box” shipping to customers. This has helped to reduce our carbon foot print by maximizing freight efficiencies and reducing environmental impact by sharing corrugate and card board boxes.