Think locally, act globally. With its global reach and its owned and operated television channels across Europe and Latin America, NBCUniversal takes the adage to heart. Collectively, these channels reach 28 million subscribers across 27 countries, with sustainabilitywoven in along the way. Here are some approaches NBCUniversal’s International Division takes to lessen local environmental impacts:
WKAQ (Puerto Rico)
• In 2008 WKAQ launched the Cuidalo Verde concept—an internal and on-air effort to raise environmental awareness across Puerto Rico. In 2009 the program raised $50,000 from local partners to help plant trees and educate the communities about tree care and other environmental concerns throughout the island.
UK Media Works division
• The IT division migrated to a virtual server, leading to energy savings of around 70% and promoting a virtual meeting facility.
Universal Pictures International (UK)
• The studio implemented a system to distribute scripts via electronic download system (rather than shipping). They’re also taking action to make their facility greener overall by doing things like encouraging people to bike to work.
Universal Pictures International Theatrical
• Our international film division created a project that enables film reels and canisters to be recycled in all of our worldwide locations. Universal Pictures International Theatrical has also worked closely with other businesses in the industry to facilitate film recycling—this helps create efficient routes for trucks making the collections so the recycling happens in the most cost-effective, environmentally friendly way.
Universal Pictures France
• The studio launched a Green Kids DVD Collection in eco-friendly packaging—La Collec’ pour ta Planète, which includes UP France’s kids’ franchises (Noddy, Trotro, Penelope, Ozie, Boo). The first studio in France to implement a green brand on a large range of products, they’ve developed a major PR campaign that uses the collection’s sustainable packaging to teach children about protecting the planet. The “biobox“ uses biodegradable plastic that takes 4 to 10 years to degrade rather than 450 years required for standard boxes. The DVD sleeve uses recycled and biodegradable paper, with vegetable and natural ink for the labels. The first green collection titles were released in April 2009 and now number over 50, with more to come.