Green is Universal | Consumer Engagement

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Consumer Engagement

In 2007 for the first time, NBCUniversal launched an initiative that brought together all of our resources behind a single, global cause. Today, Green Is Universal works throughout the year to inform, entertain and engage our consumers around environmental issues. With more than 50 TV, digital and out-of-home platforms, we reach millions of consumers with the message that even small changes can have a big impact.

Here are just a few of the ways we were able to engage our consumers in 2010 and beyond:

  • During the 40th Anniversary of Earth Day, we partnered with Christie’s Auction House and four leading environmental charities to launch the inaugural Green Auction: A Bid to Save the Earth. Together, we raised over $2.4 million dollars for Oceana, Central Park Conservancy, Natural Resources Defense Council and Conservation International.
  • We created “Grade Your Shade,” an online quiz that helps people understand how green they are based on everyday behaviors. Find out how green you are.
  • Green Is Universal also worked with a local school program to install a living wall made up of plants and flowers in the NBC Experience Store in 30 Rockefeller Center. A natural air purifier, the living wall builds consumer awareness of our platform among store visitors. Watch the “Green Week at the Experience Store” video.
  • During Green Week, a biodiesel/solar-powered truck delivered organic, local sourced free lunches to more than 15,000 New York City consumers. The event demonstrated that the foods we choose have an environmental impact—and food that’s good for the planet can also be delicious!
  • Through our “Make Green Count” Facebook promotion, tens of thousands of people joined with their favorite NBCUniversal brands and pledged to lessen their environmental impact. In return, Green Is Universal donated $30,000 to The Nature Conservancy’s Gulf Coast cleanup efforts. Green Is Universal also partnered with Practically Green for tools, tips and resources to help turn those pledges into action. Find out what you can do.
  • In Earth Week 2011, Green is Universal and Etsy launched the “Art of Reuse” contest to encourage consumers to make repurposed items out of purely recycled materials. The top ten projects were nominated via user votes, and the winner was selected by a panel of celebrity judges and featured on the TODAY show. Check out the ReUser’s Guide to find simple and creative ways you can give your unwanted items a second life.
  • If we all used a reusable coffee mug, we’d save 9 million trees a year.  Through our Mugs Saves Trees campaign, we continued to encourage consumers to help protect the environment via small acts in their everyday lives. We asked consumers to “show us their mug” (literally and figuratively) by pledging to use a reusable coffee cup. In three markets, we promoted the campaign by offering free coffee all week long to those who brought in their reusable mug at select coffee carts and storefronts.
  • Download the iShopGreen app to find sustainable products for purchase online or local green retailers, farms and farmers market near you. Share your favorite environmentally friendly locations by checking in to “Green Scenes” on Green Square.
  • For the past three years, Green Is Universal has partnered with The Arbor Day Foundation on our “Text for Trees” initiative. Through more than one million text messages, emails, Facebook posts and clicks, (and new for 2011 –  tweets!) our consumers ensured that one million trees will be planted in our nation’s depleted forests, made possible by Arbor Day Foundation members.

Keep track of what we are doing! Follow us on Twitter (@Greenisuni) or visit us on Facebook at www.facebook.com/greenisuniversal.