Creative Partnerships and Innovation
NBCUniversal, Universal City, CA
Going green starts with small steps, like recycling, but, an avid greenie lives a lifestyle that involves all aspects of the different ways we can make a difference.
See Alex Otto. She is the Manager at NBCUniversal’s Creative Partnerships and Innovation. Her job involves creating custom content for advertisers. Around Green Week and Earth Week, that involves making spots that emphasize the green aspects of partner corporations.
Currently Alex is working on spots with a client to help showcase some of energy efficient and waste reduction practices that their company is implementing.
Most recently Alex helped work on the animated tips that aired last Green Week across the networks of NBCUniversal. “Those animated tips were really a lot of fun to do,” says Otto, “because so much of what we do is live action with talent.”
Alex tries to incorporate her creativity even after she leaves the office by cooking. “I’m primarily vegan,” Alex revealed. “And just by the choice of not eating meat I feel like I’m making a huge impact.”
Alex is big on the notion of leading by example.
“Whenever I have friends over I only cook them vegan food,” she says. “I like showing them there’s all these really great things you can make.”
Alex tries her best to shop for organic and local foods, and says that her choices are broadening. Part of this rise in choice stems from her location in sunny southern California. “I’m lucky because a lot of food is grown close to where I live,” says Otto. Despite that fact, she still aims to lessen her impact by walking to local food shops instead of driving.
“A lot of this stuff is really innate to me, and once it becomes habit you don’t even think of it anymore,” she says. Especially when it comes to water conservation. “I grew up in northern California, where we had a water shortage, so I was always instructed to try and conserve water as much as possible.”
For Alex, these small steps both at work and at home are something she hopes more people will try to incorporate into their daily routine, and something she is constantly looking for ways she can incorporate more, no matter how small they may seem.
by Frederick Awich
Also, watch this video that Alex worked on: