By Susanne Sonderhoff, Marketing Manager, HP Social, Environmental Responsibility

I just wanted to take a moment to thank everyone in New York and around the country that has come out during Earth Week 2008 to responsibly dispose of their old electronics. While there are many industries that have a very obvious impact on the environment, technology is not typically the first that comes to mind since the production and use of technology products doesn’t directly involve carving holes into the earth,
felling trees, or using up excessive amounts of water. So why are tech companies
taking environmental issues so seriously?

It’s been estimated that information technology is responsible for roughly 2% of all
carbon dioxide emissions — not unlike the aviation industry — and thus
actually quite a significant piece of the global problem. So, here at HP, we set about to fixing that. We design for the environment, in everything across our product lifecycles: from manufacturing, to packaging and shipping, to using our products and handling them responsibly at end-of-use — be that re-using them in some form or recycling them. We aim to reduce the impact of our own operations too, by reducing waste and emissions, enabling teleworkers to work from home, designing more energy-efficient office buildings and workspaces, and making our data centers more power efficient. As the world’s largest IT company, HP has set about a very aggressive goal — to reduce our combined energy usage from our products and from our operations by 25% by 2010.

But the truly significant impact the IT industry can have is on the OTHER 98% of our
society’s carbon emissions. IT can be a part of the overall solution, and that
represents an amazing opportunity to reduce our collective global impact.
Technology innovation can bring about solutions to reduce business travel via next-generation teleconferencing and virtual collaboration solutions . We’ve estimated this solution can save at least 32,000 tonnes of CO2 per year, just within our own operations. IT can also make eco-smart buildings a reality, by introducing intelligent energy systems in data centers and energy monitoring and metering systems at home. Technology can also enable smarter and more efficient supply chain operations which results in better forecasting so fewer products are being wasted, less climate-controlled warehouse space is needed for storage and fewer transportation resources are needed.

The IT industry has a responsibility to reduce its impact on the environment – by reducing our own operational footprint, by manufacturing responsibly and by providing customers with a choice of environmentally responsible products and services. We also have the unique opportunity to look further into the future and shape our impact on society’s environmental footprint as a whole.

For now – everyone can take a first step by choosing and using computing and printing products that are designed for energy efficiency, and then by disposing of their IT
products smartly — either by providing them for reuse, or by recycling them. HP has already recycled more than 1 billion pounds of electronic computing and printing equipment, and together this week alone we’ve recycled another 6200 pounds just with the help of New Yorkers outside the NBC Studios. Please join HP as we near our goal of recovering the 2nd billion pounds by 2010 by doing your part in your community as well.

Susanne Sonderhoff

Marketing Manager

HP Social, Environmental Responsibility