Earth Week 2016: Dream It. Green It.
This Earth Week, Green is Universal imagined a greener future through our “Dream It. Green It.” campaign. Throughout the week, we shared tips and ideas for green living, technology, spaces, and community. Our #DreamItGreenItSweepstakes on Twitter and Instagram offered daily eco-friendly prizes from sustainable brands for supporters who engaged with our campaign online.
On Monday, we shared ways to live greener by living smaller, highlighting innovative tiny homes that help the environment because they require fewer resources and less energy usage. Fans showed us how they were living greener for a chance to win WeMo Insights, smart switches that allow you to turn off devices remotely and receive energy usage information via Wi-Fi, as well as a sustainably-designed Soma water pitcher.
For Tuesday’s topic, green technology, we envisioned how innovation and conservation can blend to reduce our environmental footprint through motion sensor lighting and smart heating and cooling. The day’s theme was exemplified in its prize of the day: a GoSun Sport, an outdoor stove that revolutionizes fuel-free cooking.
We celebrated green spaces on Wednesday, emphasizing how trees and plants can have a direct positive impact not just on the environment, but also in our daily lives. What better way to celebrate the great outdoors than through our sweeps prizes, a succulent garden frame from Vivaterra and an annual National Parks Pass?
Dreaming a greener future is more fun when doing so together, which is why we highlighted green communities on Thursday. Traveling green and shopping green are just two ways we can work together to preserve and protect our natural resources. Modern farmer’s markets digitally and physically connect customers with local food sources, while land-sharing encourages travelers to experience the beautiful outdoors while helping landowners sustain their property. Green is Universal supporters used our sweepstakes to share how they are working together toward a greener future for a chance to “unlock the outdoors” with a gift card from Hipcamp, a startup aiming to help connect people passionate about exploring and protecting America’s lands.
On Earth Day, Green is Universal asked what our supporters dream for a greener future. Our Friday sweepstakes prizes, a bamboo HERObike and Giro helmet, complete with lining made from plant biomass, showcase how we can create everyday items with sustainable materials.
Throughout the week, social media responses came in via our #DreamItGreenItSweepstakes hashtag, and we received some great ideas and pledges to create a greener future:
A photo posted by @mrbatman111 on
— Paul Johnson (@treevangelist) April 18, 2016
— Tamara Bennington (@TamaraBenningto) April 19, 2016
— Sandy Rosenblatt (@sandybeach28) April 21, 2016
— Joni Metcalf (@JoniLoveVWBugs) April 22, 2016
NBCUniversal brands and their talent also participated in Dream It. Green It. fun! Throughout the week, they shared their commitments to a greener future.
Although Earth Week 2016 is over, our commitment to creating a more sustainable world is not – Green is Universal is continuously working to integrate eco-friendly practices into our work, from incorporating sustainability into our theme parks to following sustainable production guidelines while creating film and television. Follow Green is Universal on Twitter, Facebook, and Instagram to stay up-to-date on what we’re doing to turn our dreams for a greener future into a reality.