NBCUniversal brings an environmental perspective to everything we do — informing and entertaining our audiences, partnering with our clients, and greening our own operations.
No longer “niche”, the green movement has gone mainstream with 83% of all consumers making purchases based on their concerns about the environment.
Going Green With NBCU
Earth Week: April 15-22, 2012
Aligned with Earth Day, April 22, when the marketplace is already focused on green, Green is Universal hosts a week-long programming event across the entire portfolio to showcase ongoing environmental issues.
Text for Trees: November 28-December 31, 2012
Kicking off during the Rockefeller Center Tree Lighting on NBC and running online for the month of December, Text for Trees is a tree planting program in partnership with The Arbor Day Foundation.
We work with our clients to understand their brand goals, and collaborate on how best to tap into the vast NBCUniversal portfolio to reach the appropriate green audience, in the right context and at the right scale.
Whether on air, online or out-of-home, NBCUniversal programs green content throughout the year, (i.e. “Carbon Challenge,” CNBC) providing a platform for marketers to reach their green-conscious consumer on an ongoing basis.
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