green is universal

Welcome to GreenIsUniversal.com, the digital home of NBC Universal's commitment to bring an environmental perspective to our networks, our platforms, our audiences, our communities ... in fact, to everything we do.

We kicked the initiative off in November of 2007 with a week of green-themed programming and we followed it up with another week of eco-conscious events and programming with Earth Week in April of 2008. We are happy to be celebrating our 3rd annual Earth Week this April 18-25, 2010.

"Going green" is no small undertaking - whether you are a big media company or an individual hoping to make a change - so we'll be posting all of our exciting news on this site along with green tips, green clips, and a blog covering everything we're doing at NBC Universal, and beyond.

We hope you'll dive in, join the conversation, and help us make "green" as universal as we can.

Two times out of the year, Green is Universal incorporates environmentally themed content across NBC Universal's cable, news and network media outlets. Earth Week always occurs in April and Green Week always occurs in November.

This April, we'll be celebrating the 40th Anniversary of Earth Day by highlighting important environmental information on our news networks, releasing a new installment of the Future Earth documentary and participating in Christie's Green Auction, A Bid to Save the Earth. Check out the Programming Guide to find out where and when you can find our green programs.

NBC Universal, Christie's International and four leading environmental organizations have joined up to raise awareness and funds for the protection of our planet, culminating with the inaugural Christies' Green Auction: A Bid to Save the Earth on April 22, the 40th anniversary of Earth Day.

Here at Green is Universal, we believe in small changes making a big difference. But big changes make an even bigger difference. That is why we are excited to present the pair of Green is Universal Production Guides for Film and Television. They are meant as reference materials for our NBC Universal production professionals that will help reduce the impact our productions have on the environment.

To keep pace with the constant advances in the field of sustainability, these guides will frequently evolve and, to some extent, their success depends on its users helping to update and improve it. It is our goal to update the guides on a regular basis, making successive versions available to all producers.