about Green is Universal
Welcome to GreenIsUniversal.com, the digital home of NBC Universal's commitment to bring an environmental perspective to our networks, our platforms, our audiences, our communities ... in fact, to everything we do. We kicked the initiative off last November with a week of green-themed programming and we'll be continuing the commitment to our efforts throughout the coming years.
"Going green" is no small undertaking - whether you are a big media company or an individual hoping to make a change - so we'll be posting all of our exciting news on this site along with green tips, green clips, and a fast-paced blog covering everything we're doing at NBC Universal, and beyond.
We hope you'll dive in, join the conversation, and help us make "green" as universal as we can.
about Earth Week
Two times of the year, Green is Universal incorporates environmentally themed content across NBC Universal's multiple platforms. Earth Week always occurs in April and Green Week always occurs in November.
This year we are excited to be incorporating more than 100 hours of programming into our networks and shows. Please check out the Programming Guide to find out where and when you can find our green programs.
about Green lives here.
This year's green theme is "Green lives here". Our brands and talent have come together to take on this single theme and align it with their brands. For example, NBC News will use "Green Matters Here," "Access Hollywood" will promote "Green Stars Here" and CNBC's tagline will be "Green Invests Here." Every property, from MSNBC to NBC Nightly News to Oxygen to USA Network to Telemundo to NBC.com, will turn its on-air graphic and marketing packages green for the entire week using the new brand platform.
about Green Screens
As technology continues to evolve at a rapid pace, more and more consumers are looking to replace their outdated equipment with new, energy-efficient products. However, with technology constituting an estimated 87.5 percent of landfill toxic waste, it is vital for consumers to understand the importance of recycling technology in an environmentally responsible manner.
To make electronic recycling easier, Green is Universal offers bi-yearly electronic recycling events.
