November 2009 Archives

blogBloom With Us, Again!

iBloom_logo.pngLast April, Green is Universal launched its first version of the wildly popular iPhone app, iBloom. With iBloom, you can plant a seed in seconds and watch it grow. Simply tend to its seedling needs while you're on the go, but beware... life's not all roses in iBloom! You'll have to conquer smog and drought to grow the happiest, healthiest little blossom around and make it to the next level.

This Green Week, we are very excited to launch v2.0 of iBloom. New features include:

- Additional Flowers: In addition to the original daisy, rose and orchid, there are now 3 more flowers to grow. A lily, marigold and the exotic black bat flower.

- Insects: Now you've got one more element to battle in your garden, pests! If you are growing a healthy flower, you will be visited by positive insects like aphids, lady bugs and butterflies. If you've got a brown thumb, your bud may be paid a visit by a Japanese beetle, a white fly or a moth.

- Weather/Location Settings: You can enter in your domestic zip code or any city name worldwide and iBloom will use weather.com's API to determine that locale's current weather conditions and display that weather type appropriately.

- Facebook Connect Distribution: Share all your iBloom fun with your friends through Facebook Connect!

View a demo of iBloom and then download it from iBloom

blogNBCU Volunteer Events Around the Globe

In addition to the New York and Los Angeles events, NBCU Volunteers helped Make Green Count around the country - and world - this week.

In Miami, volunteers cleaned up John U. Lloyd Beach State Park in Dania Beach, Florida. The event, as part of the South Florida Living Green Fair, involved employees from WSCV, WTVJ, Telemundo, GE, and the Hispanic Forum.

miami_vols.jpg"It was a gorgeous day," said Maria Christina Barros, who helped organize the event. "We had a great time and helped make a difference!"

blogNBCU Volunteers Plant Trees at Griffith Park

griffith_blog.jpgThis week NBCU Volunteers in Los Angeles returned to Aberdeen Canyon in Griffith Park to plant 50 trees and remove invasive weeds, as part of a long-term commitment with NBCU Foundation grantee Los Angeles Conservation Corps and the City of Los Angeles Recreation and Parks. More than 60 employees were joined by Ron Meyer, Lauren Zalaznick, and L.A. Councilmember Tom La Bonge.

"I truly appreciate everyone's commitment to the environment on such a beautiful November day," said Zalaznick. "You can really see the direct impact of our efforts, even in the short three years since this canyon was so terribly damaged by fire. Everyone should be very proud of their continued hard work."

View coverage of the Los Angeles event.

blogWhat a Piece of Trash!

mural_final.jpgWe're sure you've heard this in reference to a work of art before but never has it had such positive connotations.

Yesterday, at 30 Rock in Studio 8H - the famed home of Saturday Night Live - hundreds of NBC Universal employees and students from various middle schools around New York City joined acclaimed environmental artist Tom Deininger to create a 12-foot, 3-D eco-trash art mural inspired by Ansel Adams photograph Aspen Groves. NBCU volunteers worked with repurposed, recycled and reclaimed materials from around the company, including electronic devices, DVDs, and SNL cue cards.

The project was done in the spirit of fun and education - encouraging students and employees to find creative ways to reduce or eliminate unwanted items from the waste stream.

It is still undecided where the mural will live permanently, but it will be donated to a public school or arts program in New York City.

Click here to watch a time-lapse video of the event.

blogGreen by Bravo

KevinGillespie.jpgAccording to a new poll, released by the AP and NBC Universal, a majority of the US population have  embraced the idea that "going green" can help the environment significantly, and regularly take actions like recycling and turning down their thermostats to help.

Although we believe none of the pollsters were Bravo  celebrities or contestants, you could glean the same information from cruising around Bravo's green site.

All this week, BravoTV.com is featuring a slew of green content to check out, like a slide show of the Top 10 chefs under 40 bringing "Green" to the table, as selected by Mother Nature Network. Two of their very own Top Chef'testants made the list! Kevin Gillespie from this season of Top Chef is in the Top 10. Go to Mother Nature Network to see who landed in the 26 spot!

But before you do, make sure to take the Bravo pledge to Make Green Count: use a reusable water bottle. And then check out the video tips from some of the hosts and stars of your favorite Bravo shows on making smarter, greener choices.

blogInvest in Green

Invest in GreenAll week, the brands of NBC Universal are talking green. And what more appropriate green could CNBC be discussing besides the crisp, cool kind you can spend?

In this week's CNBC Special Report: Invest in Green, the network is covering a range of topics, from how to get started in green investing, how to make a profit and the values of alternative energies.

First, take the pledge to Invest in Green and Make Green Count. Then, start at the beginning and learn how to get started.

And when you think you are a green investment pro, take this quiz and find out How Much You Really Know About Green!

blogGreen is Mobile

giu-phone-400x300.jpgIt's Green Week here at NBC Universal, which means all of our properties and networks are spreading green messages. But you won't just be able to hear great green tips on your favorite television network or its website, you'll also be able to get them on the go on your mobile device!

Text GREENU to 46833 to get on our green mobile alert list. You'll receive a tip a day during Green Week.

Text PLEDGE to 46833 to pledge to make one small change in your lifestyle to help the environment as part of this Green Week's Make Green Count campaign. NBCU will make a $1 donation for every pledge we receive (up to $50k). There is more than one pledge to choose from so PLEDGE again, and again!

And finally, MSNBC Dayside is asking you to send them your best Green Tip. Text GREEN followed by your best Green Tip to 622639 for the chance to have your idea featured on MSNBC Dayside. For official rules and guidelines, click here.

blogGreen hydrates here, and there!

JCwaterbottle_web.jpg
Photo Credit: Shoshana Guy.


Jeff Corwin takes a break to hydrate while filming the newest edition of MSNBC's Future Earth series: 100 Heartbeats on location in a cloud forest in Panama. Good thing he had his trusty Green is Universal canteen with him!

In an effort to reduce the plastic water bottle waste of our productions, Green is Universal has supplied various productions heading into the field this fall with these reusable water bottles, from NBC to MSNBC, Bravo to USA Network and more.

To learn more about what NBC Universal is doing to green our productions, go to http://www.greenisuniversal.com/guide/.

blogWhat Gives You Hope?

That's the question being asked at hopenhagen.org. And hundreds of thousands of people from around the world have responded.

Hopenhagen is a call to action for world citizens concerned with the environment. The site asks users to sign a petition that will be presented to the leaders of over 192 countries in Copenhagen this December - during the United Nations Climate Change Conference. It urges them to take definitive actions for a cleaner, more sustainable way of life for all of us.

When you sign the petition, you are also asked to add your message of hope to the map.

So, make your voice heard and tell the world what gives you hope.

Me? I said, "Green is Universal gives me hope". I know it's very corporate line-ish, but it's the truth.  I see the changes we've been able to implement on a corporate level since we started this initiative over 3 years ago and it gives me hope that we've cleared the path for not just other entertainment companies to follow, but individuals through out the country.  If a company as large as NBC Universal can shift its efforts towards greener, cleaner business solutions then we can all make choices that add up to make a big difference.

blogA Trashy Solution

dvd_case.jpgOdds are you've come into contact with a plastic jewel case, whether at work or at home. Each month over 100,000 pounds of CDs and DVDs become obsolete in the U.S., with a majority headed for the landfill, according to the Environmental Protection Agency (EPA). While reusing the cases for future CDs and DVDs has traditionally been a good way to divert the pesky plastics from being thrown out, NBC Universal is now using an innovative closed-loop recycling process to make 100 percent post consumer recycled paper cases from the 30 Rockefeller Plaza office trash.

So how does it work? With the help of the NBCU facilities team, a compactor in the basement of 30 Rockefeller Plaza has been isolated specifically for NBC Universal paper trash. One week yields approximately 10 tons of paper, which is then picked up by NBCU's recycling company, IESI, and brought to Pratt Industries on Staten Island. While at Pratt, the paper is sorted, bailed, and pulped. The pulp then enters warm water where it will be deinked, drained, dried, and wound onto a reel. Pratt then takes the material and uses their on-site box plant to create NBCU's customized DVD cases.

blogText for Trees!

blogMake Green Count

blogGreen Rockefeller Tree